In recent years, search engine optimization (SEO) work has become very important in making it out in the web. Thus, many web site owners have started to get into learning the in and out of SEO. However, one thing that keeps popping in these people's minds is to where do they actually start when learning the work.
As they have already known, there is really no college course for optimization training (not yet, anyway). Thus, you won't likely get the opinion of an academic with regards to the optimization process. However, the internet, where all the work done, also provides would be SEO professionals with useful resources to learn the trade.
One of the good places to go for SEO professionals is SEOmoz (http://www.seomoz.org/). This site can be considered to be a good hub and starting point if you really want to learn anything about optimization. The site contains the latest news about the trends in SEO, as well as new tools. The site also acts as a resource center for those looking for SEO services, as well as advertising their own.
Another good site for beginners is Aaron Wall's SEO Book (http://www.seobook.com/). As the name implies, this will actually be good as an online book for those who are just learning the work. The site features an extensive training manual for those not familiar with the optimization process. It also has links to many of the applications and tools that will not only help you learn but also do the work. Furthermore, Wall's blog provides users with interesting insights on all the things that are happening in the industry.
Larry Page and Sergey Brin, the founders of Google, have also contributed to the knowledge about optimization. Their Ph. D. paper, which can easily be found in the internet, provides an academic background on how search engines, Google in particular. This paper has become dispensible not only to search engine programmers, but also to SEO specialists, as this can be used to make a framework for their work.
Google itself has provided SEO's with a bunch of guidelines that will be useful in the work. Though these aren't really set rules that you must follow (in fact, you can ignore them), these are still very useful stuff that can guide you in your work.
And lastly, if you can't really find your way out of the technical stuff above, Webmaster World ( http://www.webmasterworld.com/) is a good place to go to. Webmaster World is a forum dedicated to SEO work. Here, you will be able to discuss the strategies and techniques that you can use in easy to understand terms.
Source:
Search Engine Journal
http://www.searchenginejournal.com/free-seo-resources/15336/
